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Music Business Worldwide
October 6, 2025

Universal has quietly launched a creator marketing app that pays influencers to post content on TikTok and Instagram. Meet ‘House of Carmen’

House of Carmen was rolled out in September 2024 and has bene operating in "stealth mode" Source

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Published:October 6, 2025
Source:Music Business Worldwide
Universal has quietly launched a creator marketing app that pays influencers to post content on TikTok and Instagram. Meet ‘House of Carmen’